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What is Pop-up Retail?

 

Pop-up retail shops are temporary stores at designated venues that sell products. Pop-up retail shops may be used to sell excess inventory, reach new audiences and/or test the market.

 

Benefits:

  • Low-cost compared to a traditional retail store

  • Short term

  • Generates consumer demand

  • Creates exclusivity

  • Reach new audiences

  • Connect with customers

  • Marketing tool

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